Brand
The Bobby Directory identity
Bracket Index A2. A bracket enclosing two record blocks, set with a mixed case Bobby and an uppercase DIRECTORY. Use these assets as supplied. They are drawn for the sizes and fields they are named for.
The logo system
Three drawings of the same symbol exist so that it stays readable at every size. Choose by the size you are placing, not by preference.
Full
48 px and above
The complete drawing with the true corner radii.
Simplified
20 to 48 px
Heavier stroke, tighter radii, larger counters.
Micro
16 px
Pixel snapped so every edge lands on a whole pixel.
Colour
Contrast ratios are measured against white. The light field accent must never be placed on the dark field. Use the dark field accent there instead.
Ink
#101828
Primary text, bracket stroke and first record block.
17.75 to 1 on white
Accent
#C2440A
Primary accent on light fields. Second record block.
5.09 to 1 on white
Accent, dark field
#FFB066
Accent on dark fields only.
1.69 to 1 on white
Paper
#FFFFFF
Primary light field.
1.00 to 1 on white
Night
#0D1117
Primary dark field.
17.05 to 1 on white
Mist
#F2F4F7
Light field text on dark, and quiet surfaces.
1.11 to 1 on white
Grayscale accent
#5A6472
Accent substitute in grayscale printing.
6.00 to 1 on white
Typography
- Display and interface
- Space Grotesk. Bold for the name, semibold at 600 for DIRECTORY with 2.3 tracking.
- Monospace
- JetBrains Mono for keys, references, states and any technical value.
- Rebuilding the wordmark
- Never. Use the supplied vector files so the tracking and weight stay correct.
Tone of voice
Do
- Write in plain language. Prefer the readable name over the technical key.
- Say what the product will not do as clearly as what it will.
- Describe state in words a profile owner understands.
- Use full sentences in interface copy where there is room.
Avoid
- Hype, superlatives and unverifiable claims.
- Compliance or certification language that has not been reviewed.
- Invented customer numbers, logos or testimonials.
- The em dash character. Use a comma, a full stop or a colon.
Approved descriptions
- One line
- Turn your JSON data into a manageable directory.
- Short
- Bobby Directory turns an existing JSON export into a directory you can map, moderate, delegate and publish.
- Standard
- Bobby Directory turns an existing JSON export into a managed directory. It reads the structure of your file, proposes readable field names, and shows what a profile would look like before anything is created. Once a directory is running, the people who maintain a profile work in a separate studio with access limited to what they were granted.
Social biographies
- X, 160 characters
- Turn your JSON data into a manageable directory. Import, map, moderate, delegate and publish. Built for people, businesses, places and objects.
- LinkedIn, short
- Bobby Directory turns an existing JSON export into a managed directory with mapping, moderation, scoped access and controlled publication.
- Turn your JSON data into a manageable directory. Import. Map. Moderate. Publish.
- GitHub
- Directory platform. JSON in, managed directory out.
Assets
Every asset below is served from a stable, readable address. Pick the one that matches your field and size rather than resizing another file.
Beeldmerk, horizontal, stacked and wordmark.
Primary horizontal lockup
Default lockup for headers, documents and partner listings on a light field.
SVG
Download
Horizontal lockup, one colour black
Single colour reproduction, stamping and fax quality output.
SVG
Download
Horizontal lockup, one colour white
Single colour reproduction on a dark or photographic field.
SVG
Download
Documents and packages
The brand book, the asset index and the complete asset package, all served from the same stable first party addresses.
Managed brand publishing is not active
Misuse
- Do not recolour the mark outside the approved palette.
- Do not place the light field accent on a dark field. That pairing fails contrast.
- Do not stretch, rotate, outline or add effects to the logo.
- Do not rebuild the wordmark in another typeface.
- Do not use the uppercase alternate as the primary logo.
- Do not crowd the mark. Keep clear space of at least the height of the bracket.
Released versions
- 1.0.0, 2026-08-23. Bracket Index A2 approved. The brand book, the asset suite and the asset index above are the files of this release, served as static downloads.
This list names the releases whose files are downloadable today. It is not an operational version history. There is no immutable history, no stored superseded version, no recovery of a withdrawn file, no approval or publication workflow and no rollback behind these addresses.